{"id":6449,"date":"2019-08-18T18:34:34","date_gmt":"2019-08-18T18:34:34","guid":{"rendered":"http:\/\/sm8ivd.serveravatartmp.com\/?page_id=6449"},"modified":"2025-12-15T00:15:52","modified_gmt":"2025-12-14T23:15:52","slug":"content-marketing-4","status":"publish","type":"page","link":"https:\/\/maspacientes.es\/en\/mas-primeras-visitas\/content-marketing-4\/","title":{"rendered":"Content marketing"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Creamos contenidos m\u00e9dicos que atraen pacientes, mejoran tu posicionamiento y refuerzan la confianza en tu cl\u00ednica en cualquier ciudad de Espa\u00f1a. En M\u00e1s Pacientes somos especialistas en marketing de contenidos para cirujanos, cl\u00ednicas de fertilidad, psic\u00f3logos, dentistas, dermat\u00f3logos y otras especialidades sanitarias en Madrid y toda Espa\u00f1a.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es el content marketing para cl\u00ednicas?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es la creaci\u00f3n de contenidos \u00fatiles que responden a las dudas reales de tus pacientes: art\u00edculos, gu\u00edas, v\u00eddeos, posts y recursos que ayudan a entender tratamientos y generan confianza antes de pedir una primera visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contenido de calidad mejora tu SEO, tu SEO Local y tu visibilidad en motores de IA (GEO).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"822\" height=\"492\" src=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2018\/03\/8316453365_d6a8ddc87e_b.jpg\" alt=\"\" class=\"wp-image-4666\" style=\"width:617px;height:369px\" title=\"\" srcset=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2018\/03\/8316453365_d6a8ddc87e_b.jpg 822w, https:\/\/maspacientes.es\/wp-content\/uploads\/2018\/03\/8316453365_d6a8ddc87e_b-300x180.jpg 300w, https:\/\/maspacientes.es\/wp-content\/uploads\/2018\/03\/8316453365_d6a8ddc87e_b-768x460.jpg 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficios del contenido para tu cl\u00ednica<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s primeras visitas desde Google y redes sociales.<\/li>\n\n\n\n<li>Mayor autoridad y reputaci\u00f3n online.<\/li>\n\n\n\n<li>Pacientes mejor informados y m\u00e1s preparados.<\/li>\n\n\n\n<li>Mejor posicionamiento en tu ciudad o barrio.<\/li>\n\n\n\n<li>Contenidos adaptados a normativa sanitaria.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e9 tipo de contenido creamos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Art\u00edculos m\u00e9dicos y blogs educativos.<\/li>\n\n\n\n<li>Gu\u00edas para pacientes.<\/li>\n\n\n\n<li>V\u00eddeos cortos y educativos para redes.<\/li>\n\n\n\n<li>Publicaciones para Instagram, Facebook y LinkedIn.<\/li>\n\n\n\n<li>Contenidos para YouTube y SEO.<\/li>\n\n\n\n<li>Preguntas frecuentes y fichas de servicios.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo trabajamos el content marketing<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>An\u00e1lisis de tu especialidad<\/strong><br>Identificamos qu\u00e9 busca tu paciente ideal y qu\u00e9 contenido necesita.<\/li>\n\n\n\n<li><strong>Plan editorial m\u00e9dico<\/strong><br>Definimos temas, formatos y frecuencia seg\u00fan tu ciudad y competencia.<\/li>\n\n\n\n<li><strong>Redacci\u00f3n y producci\u00f3n<\/strong><br>Creamos contenidos claros, \u00e9ticos y adaptados a cada plataforma.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n para <a href=\"https:\/\/maspacientes.es\/en\/more-first-visits\/seo-positioning\/\">SEO<\/a> and <a href=\"https:\/\/maspacientes.es\/en\/more-first-visits\/posicionamiento-para-ia-geo\/\">GEO<\/a><\/strong><br>Usamos keywords, estructura IA-friendly y enlaces internos estrat\u00e9gicos.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p>Creamos contenidos m\u00e9dicos que atraen a pacientes para cl\u00ednicas en <strong>Madrid (Hortaleza \u2013 Las Tablas \u2013 Sanchinarro \u2013 Chamart\u00edn)<\/strong> y para centros m\u00e9dicos de <strong>toda Espa\u00f1a<\/strong>.<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<div class=\"custom-css-block\"><style>#aab_accordion_156e1673_0 {  }<\/style><\/div><div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn active__accordion_container_156e1673_0\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #bcb6b638\" id=\"aab_accordion_156e1673_0\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon active\" style=\"background-color:#61ce70;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0;color:#1f2124\">\u00bfEl contenido ayuda realmente a captar pacientes?<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"color:#1f2124;border:0px solid transparent;border-radius:54px\"><span class=\"aab__icon dashicons dashicons-minus\" style=\"font-size:22px\"><\/span><\/div><\/div><div class=\"aab__accordion_body aab__accordion_body--show active__accordion_156e1673_0\" role=\"region\" style=\"display:block;border-top:1px solid #bcb6b638;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">S\u00ed. Los pacientes buscan informaci\u00f3n antes de elegir cl\u00ednica y el contenido \u00fatil genera confianza.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"custom-css-block\"><style>#aab_accordion_156e1673_0 {  }<\/style><\/div><div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #bcb6b638\" id=\"aab_accordion_156e1673_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#61ce70;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0;color:#1f2124\">\u00bfQu\u00e9 contenidos funcionan mejor en salud?<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"color:#1f2124;border:0px solid transparent;border-radius:54px\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:22px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #bcb6b638;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">Gu\u00edas, art\u00edculos explicativos, v\u00eddeos cortos, preguntas frecuentes y publicaciones educativas.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"custom-css-block\"><style>#aab_accordion_156e1673_0 {  }<\/style><\/div><div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #bcb6b638\" id=\"aab_accordion_156e1673_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#61ce70;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0;color:#1f2124\"><strong>\u00bfCada cu\u00e1nto deber\u00eda publicar una cl\u00ednica?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"color:#1f2124;border:0px solid transparent;border-radius:54px\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:22px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #bcb6b638;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">Lo recomendable es entre 4 y 8 contenidos al mes, seg\u00fan especialidad y competencia de tu ciudad.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"custom-css-block\"><style>#aab_accordion_156e1673_0 {  }<\/style><\/div><div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #bcb6b638\" id=\"aab_accordion_156e1673_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#61ce70;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0;color:#1f2124\"><strong>\u00bfEl contenido tambi\u00e9n mejora mi SEO local?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"color:#1f2124;border:0px solid transparent;border-radius:54px\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:22px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #bcb6b638;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">S\u00ed. Los art\u00edculos bien optimizados ayudan a posicionar tu cl\u00ednica en b\u00fasquedas de tu ciudad o barrio.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"custom-css-block\"><style>#aab_accordion_156e1673_0 {  }<\/style><\/div><div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #bcb6b638\" id=\"aab_accordion_156e1673_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#61ce70;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0;color:#1f2124\">\u00bfRedact\u00e1is contenidos adaptados a normativa sanitaria?<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"color:#1f2124;border:0px solid transparent;border-radius:54px\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:22px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #bcb6b638;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">S\u00ed. Todo el contenido cumple la normativa publicitaria y deontol\u00f3gica del sector salud.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQuieres contenido m\u00e9dico que atraiga m\u00e1s pacientes y mejore tu visibilidad?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/maspacientes.es\/en\/contact\/\">Solicitar mi plan de contenidos personalizado<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Creamos contenidos m\u00e9dicos que atraen pacientes, mejoran tu posicionamiento y refuerzan la confianza en tu cl\u00ednica en cualquier ciudad de Espa\u00f1a. En M\u00e1s Pacientes somos especialistas en marketing de contenidos para cirujanos, cl\u00ednicas de fertilidad, psic\u00f3logos, dentistas, dermat\u00f3logos y otras especialidades sanitarias en Madrid y toda Espa\u00f1a. \u00bfQu\u00e9 es el content marketing para cl\u00ednicas? Es [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6435,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[73],"class_list":["post-6449","page","type-page","status-publish","hentry","tag-page"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"_links":{"self":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/pages\/6449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/comments?post=6449"}],"version-history":[{"count":1,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/pages\/6449\/revisions"}],"predecessor-version":[{"id":13307,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/pages\/6449\/revisions\/13307"}],"up":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/pages\/6435"}],"wp:attachment":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/media?parent=6449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/categories?post=6449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/tags?post=6449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}