{"id":11744,"date":"2023-01-31T10:52:17","date_gmt":"2023-01-31T09:52:17","guid":{"rendered":"https:\/\/maspacientes.es\/?p=11744"},"modified":"2023-03-07T15:05:10","modified_gmt":"2023-03-07T14:05:10","slug":"the-importance-of-branding-in-your-clinic","status":"publish","type":"post","link":"https:\/\/maspacientes.es\/en\/la-importancia-del-branding-en-tu-clinica\/","title":{"rendered":"The importance of branding in your clinic"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Why is branding so important? How does this benefit my company? From M\u00e1s Pacientes, we want to show you the <strong>importance <\/strong>What does branding have in your company and <strong>how to develop it<\/strong> correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the presence of marketing in centers is crucial and has become so relevant that implementing a good branding strategy will give us back <strong>the benefits<\/strong> long-term.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/1.png\" alt=\"\" class=\"wp-image-11746\" title=\"\" srcset=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/1.png 600w, https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/1-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">What is branding?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">He <a href=\"https:\/\/maspacientes.es\/en\/business-strategy\/branding-and-brand\/\">branding<\/a> is that which <strong>defines the company<\/strong> and what patients think when they see a brand. In conclusion, it is about choosing <strong>image<\/strong> You want patients to know about your clinic or you, and use all relevant means to convey it. To achieve this objective, we must think as a person and consumer instead of as a company, in this way we must make patients feel <strong>identified with the brand <\/strong>and its values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between the <strong>various elements<\/strong> To build we find the corporate image, the business colors, the corporate identity and the style standards used in the company&#039;s communication. Each of these elements <strong>influence<\/strong> and give rise to brand value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main objective of developing branding is <strong>expand the company<\/strong> in the market, <strong>position it <\/strong>as a reference and place it in the minds of customers directly or indirectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is mainly composed of five elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Naming, or creation of a name<\/li>\n\n\n\n<li>Corporate identity<\/li>\n\n\n\n<li>Positioning<\/li>\n\n\n\n<li>Brand loyalty<\/li>\n\n\n\n<li>Brand architecture<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of all these elements will help us <strong>to build a solid image<\/strong> of the company in the market. Also, it will allow us to influence the consumer&#039;s mind, since branding focuses on two main objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Position yourself in the market<\/strong>: through all <strong>strategic actions<\/strong> Whatever we do, we will position ourselves in a specific way in the market.<\/li>\n\n\n\n<li><strong>Position yourself in the consumer&#039;s mind<\/strong>: strategic actions such as <strong>choice<\/strong> prices, visual image or tone of communication, among others. They are the factors that will influence how the public perceives us.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, there are different types of branding depending on what it is aimed at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand branding<\/strong> or corporate: focuses on the <strong>identity development<\/strong> of a specific brand or company.<\/li>\n\n\n\n<li><strong>personal branding<\/strong>: Focus <strong>In a person<\/strong> and their respective personal brand development.<\/li>\n\n\n\n<li><strong>Employer branding<\/strong>: focused on <strong>image that the company itself has<\/strong> in front of its employees and its intention is to provide the best image, benefits and attract the best talent.<\/li>\n\n\n\n<li><strong>Re-branding<\/strong>: is the process by which you redesign or <strong>you update the branding<\/strong> previously established due to changes in the market, evolution of the company, etc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/2.png\" alt=\"\" class=\"wp-image-11747\" title=\"\" srcset=\"https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/2.png 600w, https:\/\/maspacientes.es\/wp-content\/uploads\/2023\/01\/2-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">Why is branding important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promotes knowledge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your company&#039;s branding is consistent and easy to recognize, it will allow people to feel more comfortable hiring your services. Well, building a <strong>climate of trust<\/strong> between company and client, will help us achieve the target audience we want to target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Helps you distinguish yourself from the competition<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fact is fundamental, keeping us up to date <strong>edge of the crowd<\/strong> will attract greater visits to our company. Therefore, our brand is what will help us <strong>distinguish us <\/strong>among thousands of similar companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strong branding generates referrals<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solid branding helps us create <strong>referrals or viral traffic<\/strong> because people like to tell others about the services they have hired and have been satisfied with. Most consumers contract services <strong>based on experiences<\/strong> from close and trusted people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Helps customers know what to expect<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A branding <strong>strong and consistent<\/strong> It will allow the customer to know exactly what to expect every time they encounter your business. This in turn will generate <strong>credibility and trust<\/strong>, key factors that often determine whether clients use our services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Provide value to your business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branding, currently, has more value than ever. But creating a good brand is a long journey that cannot be achieved overnight; it requires <strong>meticulous planning, development and growth<\/strong>. Therefore, it is important not to neglect it at any time to achieve the expected results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good branding not only increases the value of the company, but also provides employees <strong>direction and motivation<\/strong>, and facilitates the acquisition of new customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is for these numerous reasons that branding is so important today. Thanks to this process, we can obtain the <strong>results<\/strong> expected in our company with<strong> time and dedication.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <a href=\"https:\/\/maspacientes.es\/en\/\">More Patients Digital Marketing Agency<\/a> We have<strong> qualified staff<\/strong> to help you with the branding of your company. If you need more information, do not hesitate and contact <a href=\"https:\/\/maspacientes.es\/en\/contact\/\">contact<\/a> With our team of specialists, we will be happy to <strong>advise you <\/strong>and <strong>help you <\/strong>in what you need<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 es tan importante el branding? \u00bfC\u00f3mo beneficia esto a mi empresa? Desde M\u00e1s Pacientes, queremos ense\u00f1arte la importancia que tiene el branding en tu empresa y c\u00f3mo desarrollarlo correctamente. En la actualidad, la presencia del marketing en los centros es crucial y ha cobrado tanta relevancia, que realizando una buena estrategia de branding [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[245,246,49,54,56],"class_list":["post-11744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tratamientos","tag-branding","tag-imagen-corportativa","tag-marketing-clinicas","tag-marketing-para-clinicas","tag-posicionamiento-clinicas"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"_links":{"self":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/posts\/11744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/comments?post=11744"}],"version-history":[{"count":4,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/posts\/11744\/revisions"}],"predecessor-version":[{"id":11762,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/posts\/11744\/revisions\/11762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/media\/11747"}],"wp:attachment":[{"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/media?parent=11744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/categories?post=11744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maspacientes.es\/en\/wp-json\/wp\/v2\/tags?post=11744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}