Advantages of appearing in the first search results
Why is it essential positioning of our medical website? Which are the differences between appearing in one position or another in the search engine? From More Patients today we tell you the advantages of appearing in the first search results.
Advantages of appearing in the first search results
First of all, it is essential to understand the importance of the first 3 results. Did you know that these positions are held more than 75% of audience clicks? On the contrary, according to statistics only 10% of users who perform a search visit the second page of the search engine, as a general rule the audience prefers to carry out a new search.
But why does this happen? Almost unconsciously, patients associate positioning with quality of service. Appearing among the first results means being a prestigious clinic, with good services and good opinions from other patients.
Going back now to the percentages and knowing that more than 75% of users click on the first 3 results We are also aware that one of the main advantages of being well positioned in the search engine is the considerable increase in traffic to our medical website. Occupy any of the 3 first results It ensures that the audience enters our page. Then it will be the design work, the usability and first impressions, the fact that they stay there or make a new search.
Besides of traffic, will also increase conversions, that is, the actions of users on the page. Not only appointment bookings must be counted as conversions, but also queries made through contact forms.
Another of its unmatched advantages is the fact that we become rivals against the competition, Once we reach the top positions it is difficult to lose our position, therefore the competition will be able to do little to unseat us.
Lastly, the positioning helps us generate trust, fidelity, security, and conveys the sensation of being the best offer on the market just for the fact that the search engines reward it.
If you want more information about positioning and its advantages at the marketing level, do not hesitate and get in touch contact us. From More Patients we are one digital marketing agency specialized in positioning capable of taking your medical website to the first search results. Don't hesitate and call now!
