Discover promotional videos and how to get visibility for your clinic

Do you have a clinic and want to promote it on the Internet to earn visibility and notoriety branded? A very effective way for patients to see that personal and human side of your clinic is to perform promotional videos and upload them to both your website and your blog and to the different social networks in which you have a profile such as Facebook, Instagram or YouTube. 

In the end the promotional videos act as presentation letter and allow establishing a first contact between the clinic and its potential patients. This means that patients through the video will be able to form a first impression about our clinic, our professionals and our services. So it is vitally important convey confidence and demonstrate our experience and authority in the sector.

At More Patients we are a marketing agency specialized in the medical and healthcare sector with extensive experience in creating promotional videos for clinics and we know that this type of audiovisual pieces bring multiple advantages and benefits to clinics. Therefore, we want to share with you  some of the main razones why you should make a promotional video to promote your clinic. 

♦ One of the reasons or objectives pursued with the creation of a promotional video is  differentiate or stand out from competitors. Therefore, it is interesting that we focus on highlighting not only our main services and treatments but also our differential value. That is, all those aspects and values that make us different and why patients should choose us over other competing clinics.

♦ You will improve the SEO positioning of the website. As we have already said before, it is important to upload it to Youtube since it is the second search engine most used and is positioned perfectly in the Google search engine. It is also important to hang it in the social networks and especially in our Web page since in this way the bounce rate will decrease and therefore our SEO will improve. Google likes nothing more than relevant, quality content and it is one of the factors it takes the most into account when rating web pages and granting them a more or less high position within its results pages. Remember that this is essential since the higher your clinic appears greater visibility will have and the greater the chances of new patients finding it. Furthermore, video is the most consumed and demanded format by users. It is what interests them most and if we include videos on our website we will make them spend more time on it and increase the rate of permanence on our site.

♦ You will increase quality traffic. Preparing a promotional video and disseminating it on social networks is an excellent ally for drive traffic to your website from different platforms. Furthermore, every time a user shares a video on their profiles or recommends it to other people because they like it or think that their family, friends and acquaintances might be interested in it, you will be getting even more traffic and, at the same time, reaching a broader audience.

♦ You will get more patients. The conversion rate will increase by a fifth after uploading the video to our website. But there is even more, if we include calls to action (CTA) within buttons or of banners in which we encourage users to take certain actions, such as requesting more information, leave your details either contact With our clinic, we will have even more options for convert visitors from our website in patients. 

♦ You will be able to take advantage of the benefits of virtual reality. One of the aspects that patients value most before deciding to go to a clinic is put a face to the professionals who are going to treat you, know what the clinic is like and what their facilities and what the treatment you are going to undergo consists of. Thanks to virtual reality it is possible to do all this without having to go to the center in person. Patients will be able to dive through the clinic, visit the facilities and even consult simulations of the interventions what is done and know in depth all the services offered by the clinic.

Currently, the video marketing It is one of the most economical marketing actions that reaps the best results. To make a promotional video for your clinic, all you have to do is have a smartphone with a quality camera and a editing app or assembly. And, once published, it is essential to constantly measure the results to see if the strategy is working or if, on the contrary, there are things we can improve in order to optimize and get the most out of our marketing actions.

In More Patients We have an editing and editing team, specialized in creating videos of high quality and professionalism for clinics. Furthermore, we work completely personalized for each clinic, depending on your needs and the objectives and goals you want to achieve. Are you looking to promote your clinic, improve your visibility and make your brand and the services you offer known? Do not doubt contact Now with us, we are here to help you. We will study your case to provide you with the solution that best suits your clinic.