Advantages of creating ads in Google Ads for your clinic

Google Ads (formerly Google Adwords) is a tool for Google focused on marketing and advertising that allows us to carry out bells online payment. The purpose of this campaign is to get more leads or contacts and, finally, more patients. 10 ads are displayed on each page of the Google browser. They are normally distributed between the header and the footer of the page. The advertisements of Google Ads They tend to be mostly text, however, below, we will see the types of ads that are on Google, since there are also other formats such as image or video. Our SEM expert team wanted to tell you the characteristics and advantages of both types of ads:

Search Ads:

They appear when the user is searching for a service or product related to your ads. These ads are mainly text and appear in the main search engines to try to appear on the first page (Google search engine and other search engines associated with it).

• Characteristics: As we have said, these ads are mainly text. Additionally, you can choose different types of text such as extended text or responsive, in which you can put up to 15 headlines and different descriptions to make your clinic's ads more attractive. Lastly, these types of ads are paid every time a person interacts with your ad.

Another advantage of search ads is that you can create different ad groups for each clinical specialty. This way you will ensure that

• Advantages: Its main advantage is that it increases has a conversion rate very high, so you will increase your leads either contacts right away. 

Display Ads 

These ads appear on all pages that are not included in the search engine that publish ads. Ex. Ads that appear on normal web pages.

These ads appear in different formats such as: banners, pop-ups, videos, etc.

• Characteristics: they have many more formats than search ads and are more visual since they add images or videos.

This type of advertisement is designed to attract potential patients, but who have not yet sought a specific treatment like the one your clinic offers.

You have to know how to place these ads well in the appropriate context so that the results are optimal. Finally, for this type of ad you must pay each time it is viewed on a web page, regardless of whether the user interacts with it. 

• Advantages: In addition to its variety, its main advantage is that it helps to make branding either brand image. In addition, you can segment the audience, since your ads can appear only on the pages that you indicate. Furthermore, the display ads from Google are optimized, this means that they will be published according to the predictions made by the tool using different audience meters.

Depending on the objective of your clinic and your specialty, you might want to run Search or Display ads. If you have questions or directly want our Medical and Healthcare Marketing Agency More Patients manage your ads in Google Ads, you just have to contact us and ask us budget.