Benefits of Google My Business in your clinic

Google My Business It is a tool that allows you to give visibility to your clinic In Internet. Furthermore, it will enhance it in the geographical area wherever you are thanks to your connection with Google Maps.

What is Google My Business?

Google My Business It is a free Google platform where it allows you add data about your clinic to give it greater visibility on the internet and that people can search for services related to the sector and are in the same geographical area, allowing you to be located more easily.

What is it for?

His main function is that users find locally the services they need. This platform will allows you to gain ground in the geographical area in which your clinic operates.

Additionally, on Google My Business, consumers have the possibility to leave your opinions, which also helps to build trust in future customers and increase the conversion rate.

What are the advantages of using Google My Business?

Appearance of your business on Google Maps.

By registering on this platform, your business will automatically have visibility on Google Maps. Therefore, people who are in the geographical area of your company and are looking for your services, your business data will appear on Google Maps. They will be able to access your website, check schedules and even see directions to your physical store.

You improve SEO positioning

You will increase your positioning in Google because you will appear in the search results of your potential patients when they search for services related to your sector. As in Google More, everyone will be able to see the relevant data of your company and they will be able to contact your services more quickly.

We must also take into account that it is not necessary for the user to enter the town where it is located, but if you have GPS active, the company can filter by geographic areas.

Google+ access

You can also publish on Google's social network, Google+. It provides us with a way to keep users updated and give dynamism to the business: video, images, promotions…

They can find you through any device

You will come out in the local results Regardless of whether you are accessing through a PC, a mobile phone or a Tablet, once you are registered on the platform, you will appear in the local results.

You improve communication with your clients

This tool gives you the option to view the comments left by consumers and answer them so that there is a constant dialogue and you can improve your customer service.

Shows you the most relevant statistics.

The online strategies They must be measurable to analyze the results and know if they need to be modify the actions that are being carried out or not. Without continuous improvement, any business can stagnate and lose customers.

Thanks to Google My Business From the platform control panel you will be able to see the most important statistics such as the number of visits, reviews or interaction, in order to take the necessary measures according to the statistics.

What's new in Google My Business

In 2020, Google launched new features, especially aimed at small businesses. According to their data, approximately 90% of the profiles in this tool are local businesses that only have one location.

Main news:

• Section with information and statistics on user interactions and recommendations to improve presence on Google.
• Question and answer section. This section where clinic owners can consult the questions that clients have asked about their business, is now available directly in the main menu.
• Simplification of the Google My Business menu. It now has three new sections: promote your business, edit your profile and connect with clients.
• Facilities to edit profiles directly from Google Maps and search. By signing in with the account that is associated with Google My Business, businesses can update their information, create posts, respond to reviews, and add photos from the user interface.

If you like more information about tools to boost your clinic or anything else, contact in contact with us. In More Patients We are experts in medical digital marketing and we will help you get the most out of your clinic.