Better content to attract visitors to your website and attract new patients

Today for clinics is fundamental have presence on the internet since not having it is practically the equivalent of not existing. However, it is not enough to be present in any way, but you must have a defined marketing plan that helps us achieve our objectives.

Imagine, for example, that you have a super attractive website for your clinic but you don't work on giving it visibility. What's the point of having the best website if no one can find it and, therefore, it has no visitors?

There are multiple strategies digital marketing for increase and improve visibility of our clinic. One of the most effective and at the same time, economic is he content marketing.

Therefore, since More Patients, agency of medical and healthcare marketing, we want to share with you the best content to attract quality traffic to your clinic's website and attract new patients.

What is content marketing?

He content marketing It is a technique used in digital marketing that consists of create, post and share contents of great quality and interest in order to attract the attention of our potential patients and attract them to our clinic by providing them with a value added.

That is, content marketing does not seek to persecute users like traditional advertising but to awaken your interest so that they themselves are the ones who, own will, consume our content because they like it and find it relevant.

This technique, implemented properly, will not only allow you to attract quality traffic to your website and improve the visibility of your clinic, but is also an excellent ally for build trust, stand out about your main competitors and position yourself as a Referrer and one authority in the specialties of your clinic.

What this will encourage is a increase in conversion rate. That is, it will help you get more people to come to your clinic, but it will also make those people “fall in love” with your clinic (thanks to the specialization that you demonstrate with your content since these satisfy all their needs and respond to their needs). all your doubts or concerns) and become new patients. In other words, it helps patient recruitment.

Types of content depending on your objective

Before starting to talk about the best content, it is important to highlight that it is not enough to publish any type of content, but it must be aimed at responding to user needs depending on the phase they are in.

Here it is important to take a short parenthesis to talk about the patient's journey or patient journey. Since patients go through a funnel called sales funnel either conversion funnel.

This trip consists 5 phases:

• Attention: the person realizes that they have a need, a desire or a problem and begins to consider finding a solution.
• Investigation: once you have decided to try to solve your problem, you embark on a active information search through different media and channels such as, for example, the Internet to collect as much data as possible to help you make the best decision.
• Decision: once you have all the necessary information, begin to study all the alternatives to choose the one that best suits your situation and needs. At this point, quality, price and the opinions and experiences of other patients are especially valued.
• Action: the cycle is completed when the patient make a decision and he opts for a clinic and acquires treatment.

This is essential since depending on the phase where our potential patient is located will have different needs and concerns and ours content must be able to respond to all your doubts and satisfy your needs.

Let's see it with a example. Let's assume we are a cosmetic surgery clinic. If a person wants to undergo breast augmentation in their research phase You will need content that answers questions like what is a breast augmentation, what types of prostheses exist, what does it consist of the operation, what the preoperative and postoperative period is like, etc.

On the other hand, when you are already clear that you want to carry out this intervention, what you need is find the best clinic and the best professionals. Therefore, in this case the content you need are cases of before and after of breast augmentations that have been performed at that clinic and testimonials from other patients who tell what their experience has been like.

Below, we leave you some idea of the best and most suitable formats to capture these types of content:

• blog article
• Videos (testimonials, interviews, before and after, showing the clinic, etc.)
• Infographics
• Images (before and after cases, images of the clinic and medical equipment, etc.)
• Frequent questions (in which you answer both the questions that your patients usually ask you and the questions whose answer is relevant, interesting and of value to them)
• eBooks
• White Papers or Guides (with more complete and detailed information)
• Publications in social networks (post feed, IGTV and Stories)

In More Patients we are specialists in design and implementation of content marketing strategies for clinics. Do not doubt contact with us. We will help you attract more visits to your website and attract new patients.