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What is video marketing? Why is video marketing important in your clinic? Video as a marketing strategy. What steps should I follow to make a good video? What format and length should the video have? Types of videos you can offer and their duration. Other aspects to take into account. What programs either editors Can I use it to mount my videos? What are the best platforms to promote my videos? Where else can I promote them? What statistics does the video have on the Internet? It is profitable? The answers to all these questions and much more, you can find in our Dossier Videomarketing for clinics.

1. What is video marketing?

The RAE defines video as a system for recording and reproducing images, accompanied or not by sounds, using magnetic tape or other electronic means. Starting from this basis, we will define video marketing as a strategy based on the creation and promotion of audiovisual content with the purpose of directing said content to our target audience.

2. Why is video marketing important in your clinic? Video as a marketing strategy.

Like any marketing strategy, it is important to analyze why it may be recommended for our clinic, office or center, or if, on the contrary, we should focus on other aspects.

Strengthens our brand image. Having an image on the Internet is essential, but you should know that you have to take care of it to generate trust and achieve a Good reputation. Surely you have realized that when, for example, we see a logo of a well-known brand we already associate what they are going to tell us, in what way and through what type of values. Well, generating a brand image consists of being recognized almost at a glance. The brand image not only focuses on the logo, but the corporate colors or the design of its products are also part of those values that we want to transmit to achieve the main objective.

It is essential not to confuse brand image with identity. Identity refers to all those elements that build the brand, that is, all those elements that build the image or perception that the public or user has about what the clinic wants to convey.

It helps and is positive for the positioning of your website. Post videos to your website Not only does it "enliven" reading for users, but Google will also reward you for it! It seems incredible, but Google, in addition to giving you points for using another of its products - in case you upload said video to YouTube - will reward users for spending time on your website since it understands that your content is quality and therefore the user consumption time is greater. You should know that it is interesting to accompany these videos with a small text or post so that this time increases.

Specialization. This is another of the advantages of video marketing. Making specific videos about a treatment or service you offer shows that you know about that topic and that is something that is transmitted to the user if done well. Making a post or multimedia content in which it is not necessary to see the face of the specialist (surgeon, psychologist, speech therapist, etc.)—which can be made by any member of the team or even an external agency—is not the same as seeing the specialist himself tell you. everything you know about a topic. Breaking the wall gives credibility and helps highlight specialization.

Trust and reliability. This on the Internet is complicated, but it is one of the bases to be able to achieve that engagement with our target audience. As we have mentioned, if the specialist is the one who, through a video, is demonstrating that he knows about a topic of interest, for the user he becomes an authority and reference. If you were a patient, would you go to a professional who you have seen speak about a topic appropriately and demonstrating that he is an expert or would you prefer to go to a different one? Creating this kind of video resume or portfolio on the Internet is also a positive point.

Being there whenever a patient needs our services and remaining in the network for a long time is another plus point. If there is something good about the Internet, it is that it allows us to consult content from previous years that is difficult to lose. The same will happen with your videos. They will be maintained over time and anyone who wishes can always go to them to ask any questions or simply because they are interested in following the lead of a specialist. Keep these videos It will also help so that when someone consults about you, they discover that there is a lot of positive content and valuable information.

Valid as advertising pieces. Videos are valid as promotional pieces in Facebook and Facebook campaigns. instagram. Most of the time, moving audiovisual content stands out more than static content and the user decides to stay and watch it.

As time went by, the algorithm Google is incorporating more and more YouTube videos into search results. This means that, if a user searches, for example, “blepharoplasty frequently asked questions” it is likely that your video will appear among the main results.

On the other hand, user behavior is changing. When we don't find any information on Google, what do we do?

It has been discovered through user behavior that, If they don't find what they're looking for quickly on Google, they go directly to YouTube.. Either through the application or the “Videos” tab at the top of the Google search engine.

This means that carrying out video marketing campaigns generates each time more reach and exposure. Don't be the last to arrive!

Furthermore, if you manage to create a audiovisual content what contribution seriousness and confidence users are more likely to choose you.

A specialist looking at the camera and speaking as if he were telling you in person helps the patient empathize with the professional. Answer your main queries, will increase the perception they have of you and the other professionals who have an alternative.

3. What steps should I follow to make a good video

➢ Have the idea of what I want to convey. 3 C's: CLEAR, CONCISE AND CONVINCING.
First of all, it is essential to know what we want to say and be clear about the message to convey security and clarity. In this way we will be able to reach users in a simple and concise way. Remember that you must sound convincing and that the viewer expects to “believe” everything you say. If you don't start from this base, it is very difficult for you to achieve a good goal with your message.
➢ Make a previous script.
Secondly, creating a previous script will help us to have a mental outline of what we want to say and have greater organization when it comes to structuring the ideas and, above all, transmitting them to those who see us.
➢ Do not read, count. From people to people. Break the wall with the user.
Thirdly, although it may seem complicated, you should try to address the viewer directly. Don't think you're in front of a camera and try to break that wall. If you have…