How to increase contacts thanks to the design of your website

He Web design is key when making the decision of whether or not to hire a treatment, although it may seem superficial and unimportant at all, it is. The design is responsible for generating the emotional factor, to attract the audience by keeping them on the page for as long as possible. In addition, it also has the function of being remembered. This means that a striking or different design may be enough for the patient remembers us and can transmit security and confidence.

The first thing to understand is that web design can be divided into three groups or functions, the organizational, focused rather on the architecture or structure of the page and designed to facilitate the user's work when searching for content, functional, which may perhaps be the more technical part in which web development works and everything that has to do with the usability of the website, navigation menus, buttons, forms, etc. and finally the aesthetic function, whose goal is to leave a mark and try to get clients to recognize us through a series of visual patterns, color ranges, logos, among others.

Having these functions clear, we are going to analyze the why web design affects the conversion rate, which is the total conversions (actions) that the user makes on our website between the number of total visits. conversion It will depend on each website, but the most common are usually: filling out a web form, requesting a quote, writing to WhatsApp, among others.

When we look for a clinic the first thing we do is first check the offer on the website and its services. We visit one page after another to find out about the prices or services offered and during the process it is normal to find a website that, in addition to offering the service you are looking for, is more convenient for you. attractive, you find the information easily, the web browsing is pleasant And ultimately catches your attention.

This is the objective we seek with web design, that the set of functions manages to keep the possible patient of our clinic on the page and they can convey brand image, for facilitate conversion. This is not obtained just by fulfilling any of the functions we mentioned, functional, organizational or aesthetic, it is necessary to apply all three to obtain the best results.

What happens then in many cases? Why aren't I getting the expected conversions? As we said, it is very common undervalue the aesthetic and design aspect for believing that not everyone will take it into account. The aesthetics of a website have the mission of leaving an unconscious mark on the patient. Most likely, the conversion will not be instantaneous, but rather a series of visits to the website will be necessary to build loyalty and “convince” to the patient that we are the appropriate clinic. If he design is different and recognizable When you visit our website you will remember us more easily and you will be able to establish a relationship of trust very favorable for conversion.

A mistake It is very common to think that If we excessively increase our visits to the website, conversions will increase (Actions). This statement is not entirely true, although the law of probability has a lot to do with it, if we bring a large audience to our website, but we do not receive them a attractive design, or with some overpowering and groundbreaking aspect, these visits will be of little use to us. In this case, quality prevails over quantity.

Finally, it is also important that this design be directly connected to brand identity from your clinic. It will be absurd to present a striking aesthetic if it is not represents our business model. This is where colors and fonts come into play. We will use light colors to present ourselves timidly, in a friendly way, while darker colors to express power, energy, money. If you first analyze the type of personality that your clinic wants to show It will be easier to comply with all these aspects.

Here the neuromarketing, a branch of this sector that is responsible for analyzing and study the consumer mind. From the point of view of neuromarketing, it would not only be necessary to study our design and our brand identity, but it would also be necessary analyze the patient's mind, knowing what you are looking for, how you would act in different situations, etc.

In short, do not forget that to convert you have to work and we cannot ignore any point no matter how small it may seem to us, such as in this case aesthetics. If you want more information, do not hesitate to visit our website either get in touch with us, from More Patients We want to help you and design a good website for your clinic.