How to write an email for an email marketing campaign?

He email marketing It is a great communication tool to reach your patients and you have probably already read about all the advantages what it contributes and how to create campaigns, but Do you know how to write the email?

If you have a good database and carry out an analysis to set the objectives that you want to achieve with the email marketing campaign, the message and the structure of communications is the part that is most important. With poorly written text, poor organization and without meeting the requirements of email servers, your campaign is destined to fail.

The structure and the message

Within the campaigns of email marketing There are several actions that must be taken to make it efficient. Once we have generated a base with data of the patients to whom we want to send our message, we have to write the text.

Marketing email communication has three parts that are essential:

1. The from or sender of the email.
2. The case.
3. The message or creativity.

If you want to improve your level of persuasion, establish good communication and reinforce your image, you must write your emails perfectly. Next, we are going to explain all the aspects that you must take into account to write a message without errors and that your email marketing campaign be a success.

The sender

He sender or desde refers to whoever sends the email. It may appear own name of the person sending the message or of the company. This last option occurs when commercial communications are made.

It is recommended that the from does not contain accents in no case, as well as special characters as:

• Scripts
• Exclamation marks
• Question marks
• Bars
• Asterisks

It is also recommended, whenever possible, not to use characters that do not belong to the English alphabet, such as letter ñ. You also don't have to write the sender in capital letters completely, but it can be used to start the corresponding name.

Finally, the name that is written in he desde must appear at least once in the message that is going to be sent.

The case

This is the part that is most important of the three elements of an email. Choosing a bad subject can cause email servers to consider that our communication has to go to the spam. This term refers to all emails that the recipient receives without having given permission to do so. The issue should never be left empty.

To know if a matter is right or wrong, we leave you this series of instructions:

• It should be brief. A subject line does not have to contain more than five words and to capture the patient's interest they must have a maximum of 35 characters.
• It does not have to contain special characters. Follow the same rules as in from.
• It is recommended that do not have accents whenever possible.
• Avoid aggressive words like “free” or “buy now”
• Do not write the entire thing in capital letters.
• The issuer must be specified. Whenever possible, the name of the clinic or your own name should be included.

The creativity

It is the part that requires the most effort of email marketing campaigns since the difference between achieve objectives and attract the attention of your patients For that email to go to the trash, you are in good creativity.

Currently you can create a multitude of creativity from the most basic to those made by professionals. Furthermore, in some cases we find that creativity itself is a Well-written and attention-grabbing text.

Creativity must have a visual appeal so that it catches the patient's attention and they decide to read the entire message. Email marketing emails usually have some incentive so that the person decides to continue reading, but it is not recommended to add multiple offers so that there is balance.

In this part of the communications you have to be careful with the images and their size with respect to the amount of text written up. If there is only one image in an email, it can be classified as spam.

In all creativity there must be a call to action or call to action, that is, a message or button that prompts the patient to click to download documents or redirect them to a Contact Form.

In the More Patients Digital Marketing Agency can help you with your email marketing campaigns. If you need more information, do not hesitate and get in touch With our team of specialists, we will be happy to advise and help you in what you need.