How to create a good editorial calendar for your clinic

The editorial calendars are clue to organize the content that will be published in the different platforms and social networks, in which the clinic has a profile. Be it LinkedIn, Instagram, Twitter, Facebook, Web and even email marketing if we are carrying out some type of strategy. It is very important to have everything organized in the same document, because that way you can see the topics you talk about and not repeat yourself, you save time because you don't have to think about what type of content to publish today, you know what days of the week it is on each platform and make sure post continuously, which is great for users and your followers on social networks who are waiting for new content and for Google positioning that values the update of your website.

Between the main advantages what does he have editorial calendar is that it prevents the abandonment of social networks or from the clinic's blogs due to lack of time. Offering different advantages such as time optimization, since the topics to be published are defined in advance. It also allows long term planning, which avoids wasting time thinking about what things are going to be published; And allows define important dates for the clinic in which promotions can be made (such as Black Friday) or congratulations such as at Christmas. Furthermore, in the editorial calendar you can define when they are going to be carried out or with what periodicity the publications will be made, thus preventing social networks or the blog from appearing abandoned.

Tools to create an editorial calendar

There are many tools to easily and quickly create an editorial calendar, but from the Medical Marketing Agency More Patients We are going to recommend the best ones to do it:

• Google Calendar: It is perfect if several people organize the content in our clinic, because it has very simple collaborative editing. Furthermore, it is advisable if we have little monthly content, if we have a lot it is better that you opt for the following options.
• Excel. It is easy to use and you can include all types of content and elements (title, date, author, social network...). At the end of this article you can download our Editorial Calendar template created by Excel and you can edit and modify it, adapting it exactly to the options of your clinic.
• Google Drive Spreadsheet. It is very similar to the Excel template, but in this case it has the advantage that when it is saved in the "cloud" the editorial calendar can be edited and updated by the people you allow access to, in the same way as the Google Calendar option.
• WordPress plugins. Other very useful tools if your clinic's website is created with WordPress and you want to organize the content of your blog are the numerous plugins that this content manager has. You would have everything organized in the same place, which would be fantastic.

Elements that cannot be missing from your clinic's editorial calendar:

• Issue (title, description). First of all, there has to be a section where we can write the topic and an indicative title, to know what the content to be published will be about.
• Category. To choose the categories, we can look at the sections that the new website has, for example, if I have a psychology clinic, the categories can be: anxiety, depression, therapies for children, online therapies, etc. Each content we write has to correspond to one of the previously chosen categories.
• Aim. The objective of each content can be different: engagement, brand image, loyalty, etc.
• Author. If several people in your clinic create and write content, it is advisable to include this element in the editorial calendar and write the name of each person. If it is always the same, it would not be necessary.
• Audience we address (ideal reader). This section is very important to be clear about the tone and proximity when creating certain content; addressing adults is not the same as addressing young people. The tone should be different.
• Type of content. We must identify what type of content we are going to make: testimonials, success stories, lists, advice and tips, etc.

• Format type. Also in what format or formats are we going to publish this content, it can be infographic, guide, Power point, video, GIF and many others that we will choose taking into account our target.
• Date of delivery. It is the most important date that we will define taking into account the publication date, a few days before would be enough in case any changes have to be made before publishing.
• Publication date. It is key that we analyze and know which days are the best to publish on each social network, because they are not the same. You can download our infographic and see the best day and time to post on major social networks. click HERE.
• Place where it will be published. And, finally, the platform or social network where we will publish the created content: Web, Linkedin, Instagram, Twitter Facebook... there may be several or only one, it depends on our clinic.

It's time to get to work and create your own editorial calendar for your clinic! You can too discharge our template in Excel and adapt it with the elements you want.

click HERE and start organizing the content of your Clinic. For any questions, do not hesitate to contact us.