Why are landing pages useful for your clinic?

A landing page or landing page is that web page to which users who click on an ad on your website will arrive. These pages are designed with the objective of generate an action: convert users (and their visits) into leads either contacts and later in patients. Therefore, its design is simpler.

What should a landing page have?

Since the function of the page is convert visits into contacts or patients, within it it should appear only the necessary information to achieve that conversion. Therefore, the page must be attractive and interesting. Within the information, we must highlight which are the benefits to hire the services of our clinic.

Additionally, the page must add a form in which the user can leave their Contact information. Landing pages can be embedded via a link on your own website or within an ad.

You also need to add a button call to action or of call to action. It is a button that seeks to generate an action in the user. In this case, we want you to generate a contact for us or call our clinic. It's very important add a phone contact information or a WhatsApp number so that the potential patient can ask all their questions.

How useful is a landing page?

A landing page will be very useful for your clinic since it can be used to:

• Attract subscribers: As we have mentioned, this will mean that users who visit the page can become contacts or patients.
• Advertising campaigns: If you have created an advertising campaign in Google Ads or Facebook Ads, you can use these landing pages adding your url in ads.

Why link about ads to a landing page instead of my website?

The main reason why a landing page should link to an ad is because your conversion rate is higher. The conversion rate It is a way to measure how many contacts (or sales) you have achieved with the investment made. In this case, the conversion rate would be the number of patients you have obtained through an ad.

The advertiser company Word Stream calculated through a study that web pages convert 2.5% of their visits, at most. However, one landing page get between 3 and 5%. This is due to the following characteristics:

• Users cannot browse it: The web pages are much more extensive. Users will find different categories, sections and will be able to navigate the entire website through its navigation page. A landing page is a dead end.
• Just the necessary information: Given the length of the page and the multiple information it contains, it is likely that the conversion rate will not be very high. However, a landing page provides the necessary information that the user needs to make that conversion.
• Content Specialization

Therefore, it is very important to make different landing pages and personalize them. Thus, each user will be able to find the information they need without having to go to the website.

Finally, if the sale of a service or product has a costumer journey (a person's process to make a purchase) medium or long, we recommend adding a link to our website. In this way, you will be able to learn more information, see all the content of our website and the conversion will occur. An example of this process would be a cosmetic surgery operation such as breast augmentation.