National Survey of Digitalization and Marketing in Dental Clinics

On the occasion of the realization of the national survey of digitalization in dental clinics At the Spanish national level, we proceed to analyze and publish the results obtained.

In the survey you can see the digitization level of Spanish dental clinics both within the clinics themselves, regarding the use of digital screens, fiber optics, etc. such as when using appointment management programs and communication tools with clients that, apart from the use of the telephone, other types of applications such as instant messaging or software that allow for more efficient use of time are gaining ground. .

Furthermore, with the use of these new technologies and the unstoppable growth of online advertising, there are already many who choose to use the many applications to stand out from the crowd and achieve increase patient portfolio.

Google's great advance with its 'Ads' advertising platform has meant a revolution for all those who want to advertise their business, regardless of the money available or the size of the company. This supposes a advantage for dental clinics, since the level of competition in the sector is high and, apart from good organic positioning, it is convenient to use all these tools that Google puts at our disposal to get more first-time patients.

Likewise, having a specialization in some of the most profitable business areas and directing our campaign and our website (content and design) to enhance this difference will make us choose from among the rest of the competitors that offer 'a little of everything' and 'a lot of almost nothing'.

More and more clinics are deciding to do a investment in digital marketing and what they get make it profitable, obtaining good results since, today, most people who need to go to a dentist decide to first visit the Internet before choosing where to go.

For this reason, we insist that good positioning, accompanied by some sporadic advertising, together with good web design and quality content, added to good opinions from real patients, can help us change our business.

You can now consult here the results of our survey of digitalization of dental clinics carried out by our medical marketing agency MasPacientes and compare your response with that of other competitors:

Survey-on-Digitalization-of-dental-clinics.pdf