Short term visibility? Start with Google My Business

All clinics want to get more patients in record time, some do not have enough time to wait for the organic positioning of their website to produce results. And if this is the point we are at, what can we do?

Livening up the months it takes to appear on the first page of Google can be either very simple or very frustrating. Although we do not want to opt for paid advertising (Google Ads), the easiest way to start expanding ground is to create an account in Google My Business.

What is Google My Business?

It is a tool that Google provides us completely. freeIn it, we can register a local business to obtain visibility in both the Google search engine and Google Maps. In this way, we would be establishing a geolocated presence, reaching a target audience that would help us boost the visibility of our page.

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How do I register?

Entering this platform is not very complicated, just enter some basic information about the company to start viewing us in a search. We recommend that you pay special attention to the following points:

⇒ Complete your register at 100%. We emphasize this because Google is continually updating its services, and from time to time new actions appear available for our listing. Use each and every one of the opportunities it gives you, since it has implemented them to give More value to those who consider more complete.

⇒ Establishes a category that suits your business, in this case, we will choose the clinic option + the specialty in which we work. It is important to choose well, since it will determine the filter that Google takes into account when showing ourselves to others.

⇒ It is important to exhaustively choose the chosen images, showing different perspectives of the clinic, whether the consultation inside, the external place where it is located so that patients can locate it better, or even photographs of the professionals, showing a greater sense of closeness.

⇒ Be sure to enter all fields correctly, especially the location, since this is where you will receive a pin number that you will have to enter to verify your account. Once the verification has been processed, all the changes you make to your file will be reflected to others.

I already have the file, what is the next step?

There is a mistake that many clinics frequently make, and that is that once all the information is completed, it is abandoned and is not renewed in any aspect. In this way, all the changes that we have implemented will not have been of much use, since Google values the content update.There is no need to remodel our information massively, with attach new photos and post some posts From time to time, the system will detect that our file is not empty.

These are just some tips to get started on Google My Business, if you want us to take care of the optimization of your website for both SEO and local SEO, Contact us without obligation.