The importance of Google in Digital Marketing
Google is one of the most important companies in the world that has thousands of products that we use every day. Who doesn't search in their Chrome browser? Who doesn't use their maps to get from one place to another? Who doesn't share files through their cloud? We could spend the day talking about all the facilities and tools that Google offers us. For this reason today we want to talk to you about three of the tools that Google offers us and that are among the most powerful for Digital Marketing.
Google Analytics ⇒ As its name indicates, this tool is used to measure the analytics of your website among other things. Thanks to it you will be able to discover how many visitors your website has, from what devices they do so, from which countries, the navigation route they follow, how long they browse on it and you will even know which page they have abandoned browsing on. Other aspects can be measured through this tool, but for the most part it stands out for being the main tool for measuring traffic.
Google My business ⇒ Surely you have ever seen listings on Google that include the hours, address and telephone number (among other things) of a business you have searched for. Well, you should know that this file is what we know as Google My Business, an essential in local positioning. You should know that this file can be joint and that all your patients will be able to add photographs to it that will help everyone who visits it learn more about your clinic.
Google Search Console ⇒ Do you know if your website has tracking problems? Google Search Console is the ultimate tool to find out. Know if you have broken links and check that all your URLs are correct.
As you can see, Google is much more than Chrome and offers thousands of tools that are totally recommended for your business. Remember that the SEO positioning for clinics It is essential and through it you will be able to attract patients. At Más Pacientes we help you achieve this, shall we talk?
