Types of online advertising for your clinic

Digital advertising is the order of the day and thanks to tools like Google Ads Facebook Ads, it is increasingly available to more people. From our health marketing agency, we want you to learn more about the types of campaigns you can carry out so that your clinic is filled with patients. Our SEM equipment will inform you which one is most suitable for you.

Google Ads

⇒ Only for search network. This campaign acts as a kind of invitation to the user. It is based on a text-only campaign and its purpose is a telephone contact or form through the website of the advertised company.

⇒Network display. It serves to reinforce the image of a company and to reinforce its brand. Unlike the previous one, it not only supports text, but also supports graphics.

⇒Applications. Google Adwords also has universal app campaigns, ideal for companies that want to promote their different Android applications.

⇒ Shopping. As we already mentioned in our previous post, there is Google Shopping that allows stores greater visibility thanks to product sheets. In addition, it also serves to stand out from the rest of the stores in the sector.

⇒ Video. YouTube, belonging to the Google company, also has a place for its campaigns through which it tries to publicize a new service or product with the purpose of purchasing or contracting it.

Although we have given you a brief summary of the main campaigns that can be carried out with Google Adwords, it is important that you have a digital marketing expert, that can perfectly configure your campaign. Our team will carry out a study of the main interesting keywords for your business so that, with your SEM campaign, your cost effectiveness increase.

Facebook Ads

For its part, advertising on Facebook is also the order of the day since it is a social network with a large number of users, so it has become a very useful tool for online advertising. Thus, through Facebook Ads you can advertise your clinic on social networks, since not only will the ads be shown on Facebook, you will also have the option to show them on Instagram.

In addition to the large number of potential clients that you can reach with this tool, you can also you will achieve other benefits advertising on Facebook Ads like:

⇒A great segmentation, since Facebook has a lot of information about personnel, tastes, hobbies... of each of its users.

⇒The opportunity to interact with your users, since in the advertising they will be able to put their comments or like.

⇒It is a type of advertising quite economical, you will pay for the clicks your ad receives.

⇒Finally, Facebook puts at your disposal a large amount of data about your campaigns that will allow you to measure their results very well.

As in the previous case, it is advisable to help you manage your Facebook Ads campaigns a digital marketing expert to get the maximum possible performance and to know how to correctly configure everything necessary to launch a campaign of this type.

If you like more information about online advertising, contact contact With our specialists, we will be happy to help you resolve all your doubts.